Trade Show Booth Rental

A trade show is a great way for a company to promote itself to a wider audience. New companies who are interested in establishing their names in the minds of customers must take part in trade shows.

New companies may not have the wherewithal to spend a lot on their trade show exhibits. One way out is to go in for a trade show booth rental that can work out much cheaper for many reasons. Many exhibit rental companies provide custom made booth displays that companies can rent out for the duration of the shows.

Most exhibitors are puzzled as to whether they should opt for exhibit rentals or buy an entire booth. The general advise given by experts is that if you take part in multiple shows using the same exhibits then it is best to purchase one or else rent it. To help companies decide whether to rent or buy, here are some good reasons to go with a rental.

• Start ups with less capital outlay
• Those who want large displays
• Not enough exhibit inventory for simultaneous shows
• Different marketing strategies
• Size requirements
• International exhibitors

Some companies may have old trade show exhibits that have become outdated or worn out. They may lack the budget to purchase new exhibits and possibly will prefer to go with a booth rental. Start-up companies invariably do not have enough capital outlay to invest in purchasing a trade show booth and the items required for the displays.

Besides, they may not know how successful a trade show will be and whether it is the best way to showcase their products and services. Such newly established companies will opt for a booth rental until they have grown sufficiently to warrant the investment in purchasing a trade show booth.

IPO executives also want as little capital assets shown on their balance sheet and will consider purchasing a booth rental as an unnecessary investment. Some companies may want to have large and impressive displays but will not have the budget to invest in purchasing them. These people can also opt to go with rental displays.

Sometimes, trade shows can be held simultaneously in different cities and a company's marketing team may feel the need to participate in more than one show. It is foolish to buy multiple exhibits and booths and store them, so these companies would prefer to rent rather than buy exhibits.

Sometimes, a company may deal in different types of products - for example, electronic items and a furniture segment. These people will need to have different looking booth exhibits for different shows and would prefer to rent out displays and booths suited to the show they are participating in. Size of the trade show exhibits vary from city to city and it is better to go with a rental rather than buying different size booths.

In this way, you can measure the space in different venues and hire booths based on the space available. The choice of whether to go for pop-up displays or modular displays can also depend on the size of the venue. So, instead of investing in multiple types of exhibits, you can rent them based on need. A company that takes part in only one or two shows a year held at the same venue may opt to buy their booths and rentals since they will know the exact amount of space they need.

Even these companies may prefer to get rentals so that they can have different looking displays each time rather than the same one. Those companies that participate in international exhibitions will definitely prefer to go with rentals rather than bring their own displays. This avoids overseas shipping charges, transportation and storage costs at the venue. Pop-up or modular exhibit rentals work out at 1/3 the cost of purchasing a similar display.

Another great advantage of renting rather than purchasing display exhibits are the variety you have at your disposal when you rent. With improvement in technology, you can find a range of interesting and striking display options like sophisticated double-decker island displays or fun-looking pop-up ones.

So, rent a trade show booth display and save not purchasing cost, insurance fees, storage costs, refurbishment costs, transportation costs and finally disposal costs when the unit needs to be replaced.